David Lemley speaks at DMI’s 19th Annual International Brand Conference
From the brochure…
Brand Therapy 101: Integrating Branding and Design into the Boardroom
Branding and design have become key business objectives for those companies that intend to survive the experience economy. Designers and brand consultancies can facilitate this therapeutic rebirth of corporate senior management by relating profitability to brand experience, and sustainability to meaningful design within a cultural context. However, this can only be attained if embraced at the top and integrated throughout the organization.