My first international audience of brand marketing professionals was filled with people from large multinational CPG companies. Wayfast, an informal breakfast format, sponsored by Way Marketing, was held at the ultra-swanky Sheraton Hotel in downtown Lisbon.
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Package Design Magazine, an authority on best practices in Package Design today published with permission, the article from the September 2007 issues of our company newsletter by linking directly to the article from its eForum section.
Editor-in-Chief, Ron Romink said, “This article is packed with important information about the necessity for brand stewards to become authentic or return to authenticity in today’s marketplace. I think will help a lot of people struggling to manage brands in these over communicated times.”
Package Design Magazine features profiles of extraordinary design projects, teams, and processes. The features present insight into the products, workflow, and the technologies that go into creating the finest packaging in the world.
