Sugoi and Sur La Table take top honors in Creativity 37. Sugoi Performance Apparel of Vancouver, B.C. has been honored with a Gold award for their new retail packaging system and Sur La Table nabbed a Silver for their new identity, both brand revitalization projects masterminded by Lemley Design Company in Seattle.
In addition to notable brands such as MTV and major Global advertising like Publicis, Creativity 37 received entries from a diverse group of creative professionals from 29 different countries worldwide. View the Winners list.
“Our firm’s primary focus is to create a design strategy that integrates the brand voice in every aspect of the design process.” Explains Lemley, “Design is about defining and communicating the brand within cultural context of the users’ need. In the case of retail, this requires visceral literacy and the ability to quiet the white noise in a sea of competitive offerings.”
“Hooray for both Sugoi and Sur La Table for having the vision and spirit to move to the front of the pack by demanding innovation. The Creativity Trophies will be a constant reminder of their teams’ Chutzpah.” states David Lemley, President of Lemley Design.
Addressing the NRF at their Big Show in Manhattan in the middle of January was a hoot. I am always amazed at the sheer number of people in our industry. My day was rushed as I was at Nike until the last red-eye from Portland could get me to JFK.
Got in with just enough time for a bath and a frosty walk before connecting with my co-conspirator (and co-presenter) Mr. Raible. We had about an hour to cross reference before hitting the podium on the main stage in the Design Studio.
(more…)
The Northwest institution, El Gaucho, engaged us today to help with their brand strategy in preparation of their much anticipated new restaurant opening in downtown Bellevue. I love to eat cow and think they are the best at what they do. This should be fun. Stay tuned for details.
The first symptom: Relief that the Brand revitalization process is finally over, followed by a vague sense that “something is missing.” Continued loss of market share, failure to make customer connections and a continuum of caustic corporate culture are telltale signs that your effort has missed the mark. (more…)
Our swooshy friends in Beaverton engaged us right before the holidays to help work on a new Brand strategy for an amazingly hush-hush new store project intended to create Real Reason to Believe (RRTB) through corporate responsibility. I immediately ran out and bought those shoes with the iPod in them.
We’ll talk more about this project this after a special event in China that is scheduled to start on the most auspicious of dates 08.08.08.
