Corporate Responsibility as Brand Strategy
Our swooshy friends in Beaverton engaged us right before the holidays to help work on a new Brand strategy for an amazingly hush-hush new store project intended to create Real Reason to Believe (RRTB) through corporate responsibility. I immediately ran out and bought those shoes with the iPod in them.
We’ll talk more about this project this after a special event in China that is scheduled to start on the most auspicious of dates 08.08.08.