Lemley Design

Originally posted on Linked-In.

The question: Do you care about Sustainability? Is it the right thing to do or just the latest fade?

My answer: My firm believes in creating design standards that empower and enforce this wherever possible. I have always directed my clients along the lines of “re-use is the sincerest form of recycling.”

When it comes to the idea that sustainability is the latest trend. I believe that people are throwing it about to either get on the band wagon of manipulating consumers and suppliers, or as an effort to beef up their Corporate Responsibility program while this is in vogue. There are a few organizations that do it because that’s their core belief system. I am not talking about them.
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Branding consultancy, Lemley Design, honored in four categories by The American Package Design Awards. The categories: Packaging systems, P.O. P. in-store environments and store fronts for clients, Intracorp, Sur La Table, Sugoi Performance Apparel and Graces Kitchen.

“Leaders within both the retail and design industries recognize the importance of extending the brand message into every aspect of design and into the overall operations of the company,” explains Lemley. “Our clients know that the most important opportunity they have to touch the lives of consumers is through packaging and in-store experience.”
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