The Belltown Business Association invited me to speak about business branding to their group. Cooper Mills, one of the lovely folks with El Gaucho, belongs to the association. He asked me to share with them some of the truths we are seeing in the world of branding as of 2008.
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Packaging Magazine asks Lemley to chime in on the Brand called Obama.
In the Forum, Lemley’s states, “Obama has achieved groundswell by being a good brand (a collection of opinions we hold in our minds) with a sophisticated use of online media and social networking. Brand directors and CMOs are rubbernecking to learn which of Obama’s techniques they can swipe to get traction for their brand on the internet.” (more…)
