Packaging a Presidential Candidate as a Brand
Packaging Magazine asks Lemley to chime in on the Brand called Obama.
In the Forum, Lemley’s states, “Obama has achieved groundswell by being a good brand (a collection of opinions we hold in our minds) with a sophisticated use of online media and social networking. Brand directors and CMOs are rubbernecking to learn which of Obama’s techniques they can swipe to get traction for their brand on the internet.”
Read the entire forum here.
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