City Slicker Branding Platform
In the movie City Slickers their is a scene where Billy Crystal’s character, Mitch, is alone with Curly, played by Jack Palance.
Curly gives Mitch some life advice that makes more sense than most Brand Babble I have heard over the years:
Curly: Do you know what the secret of life is? (holds up one finger) This.
Mitch: Your finger?
Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.
Mitch: But, what is the “one thing?”
Curly: That’s what you have to find out.
Do you know your brand’s one thing? What are you willing to stand behind? Do you have a plan to get there?