The Design Code + Fred Griffin
The professor who had the most impact on my design vocabulary, recently posted his Design Code online. On his site he asks the following question and offers a glimpse at what is missing in this world of hype and Photoshopped concepts.“Aren’t we visualizers all the time, artmakers all the time? I think there’s one singular missing link in the designer and artist’s life – and that is they don’t do enough exercises. Every other art form I know of – sports included, music, dance, the other things like that – there’s practice.” -Fred Griffin
In a time where Ad Age is endorsing the notion that Brand building must give way to hard sell, it is refreshing to remember where I came from and why it is I pursue originality and only-ness with such rigor. Thank you Mr. Griffin.