Cure for Self-Obsessed Creative Professional
Last night I had the privilege of speaking to a group of students who are about to graduate from The Art Institute of Seattle, BFA Design Program. I suggested that pursuing a career in design is very much like the movie Groundhog Day. Here is the reading list I promised them might cure the “Self-Obsessed-Creative-Professional-Syndrome.”
Books
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Rise of The Creative Class by Richard Florida
Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
Blogs
http://sethgodin.typepad.com/
http://www.murketing.com/journal/
Articles
Bob Garfield’s Chaos Scenario 2.0 /The Post Advertising Age by Bob Garfield
The End Of Advertising as We Know It (from the IBM Institute for Business Value) By Saul J. Berman, Bill Battino, Louisa Sipnuck, Andreas Neus
Additional Resources from discussion
For a general pulse on design HOW
Recources for those insane enough to start their own practice.