Packaging Launch taps David Lemley as brand strategy expert
The Packaging Diva has recruited David Lemley to participate as a guest author on the subject of design and brand strategy for her latest web project.
From the Packaging Diva’s Press Release: PackagingLaunch.com: Where Packages are Judged by the People Who Buy Them…
Amazon, Wal-Mart and most recently YouTube are engaging the consumer in the online feedback process.
Tropicana spent 35 million dollars creating a package that consumers hated because they didn’t do the consumer interaction right the first time and learned a very expensive lesson.
PackagingLaunch.com allows you to capture the pulse of the public quickly, effectively and economically:
Avoiding costly packaging mistakes;
Packaging failures;
Packaging that doesn’t sell products;
and retail packaging disasters.
How much are you spending to ensure your packaging works?
Packaging consultants can charge $250 an hour; While the average packaging design costs $7,000 through to millions.
PackagingLaunch.com provides reviews from experts in packaging design, branding, intellectual property, product development, labeling and manufacturing.
David Lemley is pleased to be one of the experts specializing in brand strategy and package design.