David Lemley is a creative industry expert who provides a holistic perspective as an inside secret weapon.
He has worked on creative brand strategy, design development and execution of major programs for ideology driven companies ranging from start-ups to the biggest retailers in the world.
His ability to manage client expectations and develop breakthrough creative while mentoring multi-disciplinary teams results in long-term brand positioning success for business. His perspective on Customer Experience enrolls in-house creative teams in a way that generates enthusiasm and adds equity.
Specialties include:
• Branding. Including positioning, naming and identity development.
• Brand revitalization efforts: reinventing, refreshing an outdated brand.
• Branded design for the retail environment from signage to the experiential and visceral.
• Seasonal campaigns and time-sensitive initiatives from theme to in-store execution.
• Positioning and packaging systems, from boutique to global enterprise.
• Strategy and creative development for consumer facing brands.
