David Lemley is a multi-disciplined and globally-versed creative branding leader with excellent people skills, an award-winning history of pioneering, planning and executing consumer-facing experiences that drive customer enrollment, employee engagement and financial performance.
He has worked on creative brand strategy, design development and execution of major programs for ideology driven companies ranging from start-ups to the biggest retailers in the world.
His ability to manage client expectations and develop breakthrough creative while mentoring multi-disciplinary creative and marketing teams results in long-term brand positioning success for business. His perspective on customer experience enrolls in-house creative teams in a way that generates enthusiasm and adds equity.
Specialties include:
• Branding. Including positioning, naming and identity development.
• Brand revitalization: reinventing, refreshing an outdated brand.
• Branded design for the retail environment from signage to the experiential and visceral.
• Seasonal campaigns and time-sensitive initiatives from theme to in-store execution.
• Positioning and packaging systems, from boutique to global enterprise.
• Strategy and creative development for consumer facing brands.
