David Lemley’s article Identity Crisis: The Divine Comedy of Brand Management is featured at Popon.net. In the article, Lemley discussed how brand stewards and marketers can avoid the fate of the damned during the recession by keeping a watchful eye over the Seven Deadly Sins of Brand. (more…)
Last night I had the privilege of speaking to a group of students who are about to graduate from The Art Institute of Seattle, BFA Design Program. I suggested that pursuing a career in design is very much like the movie Groundhog Day. Here is the reading list I promised them might cure the “Self-Obsessed-Creative-Professional-Syndrome.” (more…)
David Lemley’s article Category Disruption has been featured at Popon.net as the lead article for the site’s retail section. In the article, Lemley discussed how consumer facing brands can use positioning as offense to increase customer loyalty.
“These Category Disruptors have another thing in common: they created positioning strategies to exploit the vulnerability of an established Category. These exploitations were not new technology-centric ones but, rather, new positioning. Each used positioning techniques to go on the offense and to transform a Category by removing its traditional boundaries.” (more…)
Every marketer in America liked Branding a lot.
But the Recession, who loomed over them this year, did NOT!
The Recession hated Branding and thought it was manure.
Please, don’t ask me why, cause I’m not really sure.
It could be the school where he earned his degree.
It could be, perhaps, his longstanding obsession with pedigree.
But, I think that the mostly likely reason of all,
may have been that his ego was the size of a mall.
