http://www.davidlemley.com news, views and schmooze from Lemley Design Fri, 13 Nov 2009 02:01:04 +0000 http://backend.userland.com/rss092 en David Lemley’s article, Henny Penny and The Recesionistas is featured at Popon.net in the site’s Insights section. In the article, Lemley discusses the art of leadership in tough times. He asserts that strong leadership today has the power to catapult average brands into tomorrow’s superstar brands. He begins by poking ... http://www.davidlemley.com/2009/10/design-thinking-leadership%e2%80%99s-impact-on-brand/ An updated version David Lemley’s article, How To Fail at Brand Revitalization is featured in the latest INNOVA, Food & Beverage Innovation Journal. In the article, Lemley breaks his silence on Starbucks since the return of Howard Schultz as CEO. In addition to gently teasing Mr. Schultz with lines like, “I hope ... http://www.davidlemley.com/2009/09/world-of-food-innovations-publishes-how-to-fail-at-brand-revitalization-redux/ David Lemley’s article Identity Crisis: The Divine Comedy of Brand Management is featured at Popon.net. In the article, Lemley discussed how brand stewards and marketers can avoid the fate of the damned during the recession by keeping a watchful eye over the Seven Deadly Sins of Brand. Lemley offers sound advice with sharp wit, ... http://www.davidlemley.com/2009/07/divine-comedy-of-brand-management-published-at-poponnet/ The Packaging Diva has recruited David Lemley to participate as a guest author on the subject of design and brand strategy for her latest web project. From the Packaging Diva’s Press Release: PackagingLaunch.com: Where Packages are Judged by the People Who Buy Them... Amazon, Wal-Mart and most recently YouTube are engaging the ... http://www.davidlemley.com/2009/05/packaging-launch-taps-david-lemley-as-expert-blogger-to-critique-brand-strategy-and-design-of-new-product-offerings/ Last night I had the privilege of speaking to a group of students who are about to graduate from The Art Institute of Seattle, BFA Design Program. I suggested that pursuing a career in design is very much like the movie Groundhog Day. Here is the reading list I promised them might cure ... http://www.davidlemley.com/2009/04/cure-for-self-obsessed-creative-professional-syndrome/ David Lemley’s article Category Disruption has been featured at Popon.net as the lead article for the site’s retail section. In the article, Lemley discussed how consumer facing brands can use positioning as offense to increase customer loyalty. “These Category Disruptors have another thing in common: they created positioning strategies to exploit ... http://www.davidlemley.com/2009/03/category-disruption-article-featured-at-poponnet/ David Lemley to speak at AIGA Cincinnati Green Salon on Packaging March 24, 2009. Location: Academy of Art of Cincinnati, 1212 Jackson Street, Cincinnati, OH 45202. Format will be a panel discussion moderated by Marc Alt. More information available at AIGA Cincinnati http://www.davidlemley.com/2009/01/aiga-cincinnati-green-salon/ The worlds only online exchange about Branding, BrandChannel.com features an article by David Lemley as the paper of the week for December 2008.  Lemley’s Brand strategy article, The Emperor’s New Brand: How to Fail at Brand Revitalization, has been republished with permission. It was first published in Lemley’s newsletter, BrandTail. In the article ... http://www.davidlemley.com/2009/01/brandchannelcom-features-lemley-article/ Every marketer in America liked Branding a lot. But the Recession, who loomed over them this year, did NOT! The Recession hated Branding and thought it was manure. Please, don't ask me why, cause I'm not really sure. It could be the school where he earned his degree. It could be, perhaps, his longstanding obsession ... http://www.davidlemley.com/2008/12/how-the-recession-stole-brand/ The marketing halls of business schools across the land feature how-to courses on Brand repositioning; considered by many to be the Magic Mushroom of marketing. Theoretically, this sounds great. After all, we want the high associated with strong sales figures and the brotherly love that relevant mindshare brings. It seems like ... http://www.davidlemley.com/2008/11/brand-repositioning-vs-revitalization/