http://www.davidlemley.com news, views and schmooze from Lemley Design Fri, 02 Jul 2010 22:43:01 +0000 http://backend.userland.com/rss092 en David Lemley’s article, Henny Penny and The Recesionistas is featured at Popon.net in the site’s Insights section. In the article, Lemley discusses the art of leadership in tough times. He asserts that strong leadership today has the power to catapult average brands into tomorrow’s superstar brands. He begins by poking ... http://www.davidlemley.com/2009/10/design-thinking-leadership%e2%80%99s-impact-on-brand/ David Lemley’s article Identity Crisis: The Divine Comedy of Brand Management is featured at Popon.net. In the article, Lemley discussed how brand stewards and marketers can avoid the fate of the damned during the recession by keeping a watchful eye over the Seven Deadly Sins of Brand. Lemley offers sound advice with sharp wit, ... http://www.davidlemley.com/2009/07/divine-comedy-of-brand-management-published-at-poponnet/ The Packaging Diva has recruited David Lemley to participate as a guest author on the subject of design and brand strategy for her latest web project. From the Packaging Diva’s Press Release: PackagingLaunch.com: Where Packages are Judged by the People Who Buy Them... Amazon, Wal-Mart and most recently YouTube are engaging the ... http://www.davidlemley.com/2009/05/packaging-launch-taps-david-lemley-as-expert-blogger-to-critique-brand-strategy-and-design-of-new-product-offerings/ Last night I had the privilege of speaking to a group of students who are about to graduate from The Art Institute of Seattle, BFA Design Program. I suggested that pursuing a career in design is very much like the movie Groundhog Day. Here is the reading list I promised them might cure ... http://www.davidlemley.com/2009/04/cure-for-self-obsessed-creative-professional-syndrome/ David Lemley’s article Category Disruption has been featured at Popon.net as the lead article for the site’s retail section. In the article, Lemley discussed how consumer facing brands can use positioning as offense to increase customer loyalty. “These Category Disruptors have another thing in common: they created positioning strategies to exploit ... http://www.davidlemley.com/2009/03/category-disruption-article-featured-at-poponnet/ David Lemley to speak at AIGA Cincinnati Green Salon on Packaging March 24, 2009. Location: Academy of Art of Cincinnati, 1212 Jackson Street, Cincinnati, OH 45202. Format will be a panel discussion moderated by Marc Alt. More information available at AIGA Cincinnati http://www.davidlemley.com/2009/01/aiga-cincinnati-green-salon/ The worlds only online exchange about Branding, BrandChannel.com features an article by David Lemley as the paper of the week for December 2008.  Lemley’s Brand strategy article, The Emperor’s New Brand: How to Fail at Brand Revitalization, has been republished with permission. It was first published in Lemley’s newsletter, BrandTail. In the article ... http://www.davidlemley.com/2009/01/brandchannelcom-features-lemley-article/ The marketing halls of business schools across the land feature how-to courses on Brand repositioning; considered by many to be the Magic Mushroom of marketing. Theoretically, this sounds great. After all, we want the high associated with strong sales figures and the brotherly love that relevant mindshare brings. It seems like ... http://www.davidlemley.com/2008/11/brand-repositioning-vs-revitalization/ The professor who had the most impact on my design vocabulary, recently posted his Design Code online. On his site he asks the following question and offers a glimpse at what is missing in this world of hype and Photoshopped concepts.“Aren’t we visualizers all the time, artmakers all the time? ... http://www.davidlemley.com/2008/11/the-design-code-fred-griffin/ In the movie City Slickers their is a scene where Billy Crystal's character, Mitch, is alone with Curly, played by Jack Palance. Curly gives Mitch some life advice that makes more sense than most Brand Babble I have heard over the years: Curly: Do you know what the secret of life is? ... http://www.davidlemley.com/2008/11/city-slicker-branding-platform/