Design Thinking: Leadership’s Impact on Brand
David Lemley’s article, Henny Penny and The Recesionistas is featured at Popon.net in the site’s Insights section. In the article, Lemley discusses the art of leadership in tough times. He asserts that strong leadership today has the power to catapult average brands into tomorrow’s superstar brands. He begins by poking fun at those busienss leaders who would follow the herd mentality.
“The NY Times declares, “People are trading down, luxury is out, thrifty is the new nifty.” The National Retail Federation babbles, “The sky has fallen, now what?” Well, Adage is advising brands to hunker down, refrain from brand building and focus on promotional sales. Egad! Don’t they know what happened to Ducky Lucky and Goosy-Poosy? (more…)