I am humbled to be included among the great essayists and design thinkers included in this new book edited by Thomas Lockwood, President of Design Management Institute. My essay entitled, The Road To Authentic Brand is Littered with Design sits nestled between my design heroes Marty Neumeier and Jerry Kathman. Love it!
David Lemley’s article, Henny Penny and The Recesionistas is featured at Popon.net in the site’s Insights section. In the article, Lemley discusses the art of leadership in tough times. He asserts that strong leadership today has the power to catapult average brands into tomorrow’s superstar brands. He begins by poking fun at those busienss leaders who would follow the herd mentality.
“The NY Times declares, “People are trading down, luxury is out, thrifty is the new nifty.” The National Retail Federation babbles, “The sky has fallen, now what?” Well, Adage is advising brands to hunker down, refrain from brand building and focus on promotional sales. Egad! Don’t they know what happened to Ducky Lucky and Goosy-Poosy? (more…)
David Lemley’s article Identity Crisis: The Divine Comedy of Brand Management is featured at Popon.net. In the article, Lemley discussed how brand stewards and marketers can avoid the fate of the damned during the recession by keeping a watchful eye over the Seven Deadly Sins of Brand. (more…)
Last night I had the privilege of speaking to a group of students who are about to graduate from The Art Institute of Seattle, BFA Design Program. I suggested that pursuing a career in design is very much like the movie Groundhog Day. Here is the reading list I promised them might cure the “Self-Obsessed-Creative-Professional-Syndrome.” (more…)
